Carousel posts have become a staple for brands and creators on Instagram. They allow you to showcase multiple images or videos in a single post, perfect for telling a story, highlighting a product line, or showcasing your creative process. But a recent update from Instagram throws a curveball at some carousel enthusiasts: promotion of carousels with variable image sizes is now restricted.
What’s the Deal with Variable Sizes?
Previously, carousels offered flexibility in image dimensions. You could mix and match portrait and landscape photos, creating a dynamic layout. While visually interesting, this format might not translate well to promoted content. Inconsistent sizing can disrupt the user experience and make your ad appear clunky.
Why the Restriction?
Instagram’s move seems to be a double play. Firstly, it ensures a cleaner, more uniform look for promoted content, potentially leading to a better user experience in the feed. Secondly, it encourages creators to optimize their carousels for promotion, which could translate to higher engagement and ad revenue for Instagram.
What Does This Mean for You?
If you rely on variable-sized carousels, don’t fret! You still have options:
- Standardize Your Images: Choose a single image size (portrait or landscape) for all slides in your carousel. This ensures a clean, cohesive look and removes any promotion roadblocks.
- Embrace the Swipe: Focus on creating a compelling narrative that unfolds across the carousel. Use a consistent aspect ratio and tease the next image to encourage swiping.
- Test and Analyze: Experiment with different carousel formats (static images, videos, a mix) and track their performance. See what resonates most with your audience and optimizes engagement.
The Final Swipe
Instagram’s restriction on variable-sized carousel promotion might seem like a hurdle, but it’s also an opportunity. By adapting your content strategy and focusing on user experience, you can create carousels that captivate your audience and drive engagement, even without a promotion boost. Remember, a well-crafted carousel can still pack a punch organically!
