LinkedIn, the professional networking giant, is testing a new offering for businesses: Premium Company Pages. This subscription service caters specifically to small and medium-sized businesses (SMBs) looking to enhance their online presence and attract new customers.
Standing Out From The Crowd
The current business landscape on LinkedIn can be competitive. Premium Company Pages aims to give SMBs an edge with features like:
- AI-powered content creation assistance: Struggling to craft engaging posts? This feature helps you generate draft content, saving you valuable time and effort.
- Prominent testimonial showcase: Add social proof to your page by featuring a glowing client testimonial right at the top, complete with an image.
- Automated follower growth: LinkedIn will automatically invite users who engage with your content to follow your page, streamlining audience building.
- Premium badge: A special golden LinkedIn logo will distinguish your Premium Company Page, making it stand out from the crowd.
Early whispers suggest a starting price of $99.99 per month, with a potentially discounted annual option. While official pricing details haven’t been released, the features offered seem geared towards helping SMBs establish a stronger brand identity and expand their reach on the platform.
Is it Worth the Investment?
Whether Premium Company Pages are right for your business depends on your specific needs and budget. Here are some things to consider:
- Focus on content marketing: If content creation is a constant battle, the AI-powered assistance could be a game-changer.
- Building brand credibility: The testimonial showcase and premium badge can add a layer of trust and professionalism to your page.
- Streamlining follower growth: Automating follower invites can free up time for other marketing activities.
The Final Verdict
LinkedIn’s Premium Company Pages are still under testing, but they offer a glimpse into an exciting future for SMBs on the platform. With features that leverage AI and streamline marketing efforts, this subscription service has the potential to be a valuable tool. Keep an eye out for further developments from LinkedIn, and consider if a Premium Company Page could elevate your business’s online presence.
