Meta is rolling out a number of new updates to its lead generation campaigns, aimed at helping businesses generate more leads and sales during the upcoming holiday season.
New lead objectives
Meta is expanding its lead objective to include WhatsApp, so businesses can now drive leads directly to WhatsApp chats. This is a valuable addition, as WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users.
Full campaign automation
Meta is also testing full campaign automation for lead generation campaigns. This means that businesses can let Meta’s AI systems manage everything, from targeting and creative to placements and budget. This can save businesses a lot of time and effort, and it can also help to improve campaign performance.
Dynamic question flow
Meta is also updating its lead ads with a new, dynamic question flow. This means that the questions that are asked on the lead form can change based on how people respond to the previous questions. This can help to collect more relevant and accurate information from leads.
Other updates
Meta is also making a number of other updates to its lead generation campaigns, including:
- Simplified lead form creation: Meta is making it easier for businesses to create lead forms, with a new simplified process.
- Improved lead quality: Meta is making changes to its algorithms to help businesses identify and target higher-quality leads.
- Better CRM integration: Meta is making it easier for businesses to integrate their CRM systems with Meta’s lead generation campaigns.
How to use Meta’s updated lead gen campaigns
To get the most out of Meta’s updated lead gen campaigns, businesses should:
- Use the new lead objectives: Consider using the new WhatsApp lead objective to drive leads directly to WhatsApp chats.
- Try full campaign automation: If you’re looking to save time and effort, try full campaign automation for lead generation campaigns.
- Use the dynamic question flow: Use the dynamic question flow to collect more relevant and accurate information from leads.
- Take advantage of the other updates: Make sure to take advantage of the other updates to Meta’s lead generation campaigns, such as the simplified lead form creation process, improved lead quality, and better CRM integration.
Conclusion
Meta’s updated lead gen campaigns offer a number of new features and benefits that can help businesses generate more leads and sales during the holiday season. By taking advantage of these updates, businesses can improve their lead generation campaigns and achieve their marketing goals.
