Instagram adds a new group sharing option for Stories, letting you curate who sees your updates.
As you can see in the above image instagram now lets you share Stories with multiple groups at once, in addition to your Close Friends list.
Instagram is shifting towards more enclosed group sharing, and its new feature for sharing Stories with multiple groups at once is a step in that direction.
This feature is aligned with how people are using social media apps today, as they are increasingly turning to their group chats for more intimate engagement and content discovery.
For brands, this new feature provides another way to segment their audience and deliver more specific updates to users based on their interests.