LinkedIn Introduces Premium Video Ads

Attention B2B marketers! LinkedIn is making waves with powerful new features to supercharge your ad campaigns. Buckle up, because we’re diving into video sponsorships and AI-powered creation tools that will change the game.

Taking Control of the Feed: Video Sponsorships

Gone are the days of static ads. LinkedIn’s “The Wire” program lets you place in-stream video ads alongside trusted publisher content. Imagine your brand seamlessly woven into premium video experiences – that’s brand association gold! This targeted approach reaches key demographics while leveraging the credibility of established publishers.

AI to the Rescue: Effortless Ad Creation

Struggling to churn out fresh ad content? LinkedIn’s got your back. Their “Accelerate” program is now equipped with Microsoft Designer, a game-changer powered by generative AI. Simply describe your vision or upload an image, and the AI conjures up creative assets tailored to your needs. It’s like having a personal ad design assistant – minus the coffee breaks!

The Winning Combination

So, how do these features work together? Imagine this: you leverage AI to craft a captivating video ad showcasing your B2B solution. Then, you strategically place it within relevant publisher content using video sponsorships. This one-two punch grabs attention, builds trust, and drives engagement with your target audience.

Ready to Get Started?

LinkedIn’s video sponsorships and AI creation tools offer an exciting opportunity to elevate your B2B ad strategy. Here’s a quick checklist to get you rolling:

  • Define your target audience: Who are you trying to reach?
  • Craft a compelling message: What value proposition will resonate with your audience?
  • Explore “The Wire” options: Identify publishers that align with your brand and target market.
  • Harness the power of AI in “Accelerate”: Let the AI spark your creativity and streamline content production.

The future of B2B advertising on LinkedIn is bright. With video sponsorships and AI creation at your fingertips, you can create impactful campaigns that drive results.


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