Have you noticed your shared links on LinkedIn looking a little, well, smaller? You’re not alone. LinkedIn recently shrunk the image previews for organic posts, making them thumbnails instead of the prominent visuals they once were. But fear not, content creators! Here’s how to navigate this change and keep your posts engaging.
Why the Shrink?
LinkedIn’s official explanation is to encourage users to stay on the platform. By prioritizing native content like LinkedIn articles and direct updates, they hope to keep the conversation flowing within their ecosystem. There’s also a hint of encouragement for sponsored content – those posts still get the full-size image preview treatment.
Optimizing Your Posts
So, how can you make your posts stand out despite the thumbnail treatment? Here are some tips:
- Focus on Compelling Text: With less visual focus, your headlines and descriptions become even more crucial. Craft clear, concise, and attention-grabbing text that entices users to click and learn more.
- Choose Strong Thumbnail Images: Not all thumbnails are created equal. When sharing links, make sure the chosen image is clear, informative, and relevant to your content. Avoid text-heavy thumbnails that won’t translate well to a smaller size.
- Embrace Native Content: Consider using LinkedIn’s built-in article feature to create long-form content directly on the platform. This allows for richer visuals and keeps users engaged within LinkedIn.
- Experiment with Video: Video content continues to be a powerful engagement tool. Consider incorporating short, informative videos into your posts to grab attention and increase click-through rates.
A Strategic Shift?
While the change might seem inconvenient at first, it’s an opportunity to refine your content strategy. By focusing on strong writing, strategic visuals, and exploring native content formats, you can ensure your posts continue to resonate with your LinkedIn audience. Remember, with any platform update, experimentation and adaptation are key. So, test different approaches, track your results, and keep your content game strong!
