Meta’s new Threads App has surpassed all expectations, becoming the fastest-growing app in history. The Twitter alternative launched on Wednesday last week has quickly reached 30 million sign-ups within 24 hours. Just hours later, that number had doubled to 50 million. Within less than two days, Threads had crossed the 70 million mark.
And now, five days after its launch, Threads has reached 100 million sign-ups. This makes it the quickest app to reach 100 million members, breaking the previous record held by ChatGPT.
Meta’s new Threads app has surpassed ChatGPT to become the fastest-growing app in history. Threads reached 100 million sign-ups in just five days, while ChatGPT took two months to reach the same milestone.
However, it’s important to note that sign-ups and active users are different measurements. While Threads has succeeded in getting millions of people to create an account, it needs to be clarified how engaged they are with the app.
Still, the fact that Threads has gathered so much momentum so quickly is a good sign for its potential as a challenger app to Twitter. Twitter has around 250 million daily active users, so Threads must find a way to keep its users engaged if it wants to stay in the competition.
Interestingly, Instagram chief Adam Mosseri has noted that the discussion they’re looking to encourage in Threads is a little different to Twitter’s focus on news and current events. He says Threads is about “sharing moments with your close friends and family.”
This could be a key difference that helps Threads stand out from Twitter. Twitter is often seen as a place for news and debate, while Threads could be seen as a more intimate and personal platform.
Only time will tell if Threads can sustain its current growth and become a serious competitor to Twitter. However, the app’s early success is a promising sign for Meta.