Google Ads Allows Users To Add Negative Keywords On Account Level

Google ads users can now add negative keywords on the account level.

This means, that you can now exclude search traffic that comes from a particular keyword.

Setting up account-level negative keywords in Google Ads will help you:

  • Connect with the right audience
  • Narrow your ad targeting
  • Fix the leaks in your marketing funnel
  • Safeguard your brand image

How To Add Negative Keywords On Account Level In Google Ads?

account level negative keywords in google ads

Here’s how you can add account-level negative keywords in google ads:

Step 1: Log into your Google Ads Account

Step 2: In the top menu, click on “Tools And Settings”

Step 3: Under “Shared Library” click on “Negative Keyword List”

Step 4: Enter your negative keywords.

Step 5: Click on “Save”.

That’s it!

Now that you have added negative keywords on the account level, you no longer need to paste them into individual campaigns.


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