Google ads users can now add negative keywords on the account level.
This means, that you can now exclude search traffic that comes from a particular keyword.
Setting up account-level negative keywords in Google Ads will help you:
- Connect with the right audience
- Narrow your ad targeting
- Fix the leaks in your marketing funnel
- Safeguard your brand image
How To Add Negative Keywords On Account Level In Google Ads?
Here’s how you can add account-level negative keywords in google ads:
Step 1: Log into your Google Ads Account
Step 2: In the top menu, click on “Tools And Settings”
Step 3: Under “Shared Library” click on “Negative Keyword List”
Step 4: Enter your negative keywords.
Step 5: Click on “Save”.
Now that you have added negative keywords on the account level, you no longer need to paste them into individual campaigns.