Google Announces The Launch Of Data-Driven Attribution Simulation Tool

If you have ever run an ad, you know it is all about the numbers. Google is ready to help marketers understand how using data-driven attribution models can boost their conversion rate.

They will soon be launching a simulation tool that will help advertisers visualize what the performance of their campaigns over the last 7 days would have been if their attribution model had been data-driven.

“As with any account change, knowing what to expect is key. That’s why we will soon be launching a simulation tool to eligible advertisers that will allow you to see how automated bidding would have reacted to data-driven attribution over the last 7 days. This will help you understand the effects of data-driven attribution on your account before making the switch.” – Google

Google is also expanding the use of the data-driven attribution model to app conversion and discovery campaigns, including PMax(in 2023).

“Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions” – Google

Source: Google

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