Google Announces The Launch Of Data-Driven Attribution Simulation Tool

If you have ever run an ad, you know it is all about the numbers. Google is ready to help marketers understand how using data-driven attribution models can boost their conversion rate.

They will soon be launching a simulation tool that will help advertisers visualize what the performance of their campaigns over the last 7 days would have been if their attribution model had been data-driven.

“As with any account change, knowing what to expect is key. That’s why we will soon be launching a simulation tool to eligible advertisers that will allow you to see how automated bidding would have reacted to data-driven attribution over the last 7 days. This will help you understand the effects of data-driven attribution on your account before making the switch.” – Google

Google is also expanding the use of the data-driven attribution model to app conversion and discovery campaigns, including PMax(in 2023).

“Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions” – Google

Source: Google

Subscribe

Related articles

LinkedIn Launches New Video Ads at NewFronts

LinkedIn, the world's largest professional networking platform, made a...

Google Updates CTV Ads with Enhanced AI

In a significant move poised to reshape the landscape...

Google Widens Conversational AI in Search

In a move signaling a significant evolution in how...

LinkedIn Enters Creator Monetization with BrandLink

For years, LinkedIn has been the undisputed champion of...

WhatsApp AI Prioritizes Privacy with Meta

In an era where data privacy is paramount and...

LEAVE A REPLY

Please enter your comment!
Please enter your name here