If you have ever run an ad, you know it is all about the numbers. Google is ready to help marketers understand how using data-driven attribution models can boost their conversion rate.
They will soon be launching a simulation tool that will help advertisers visualize what the performance of their campaigns over the last 7 days would have been if their attribution model had been data-driven.
“As with any account change, knowing what to expect is key. That’s why we will soon be launching a simulation tool to eligible advertisers that will allow you to see how automated bidding would have reacted to data-driven attribution over the last 7 days. This will help you understand the effects of data-driven attribution on your account before making the switch.” – Google
Google is also expanding the use of the data-driven attribution model to app conversion and discovery campaigns, including PMax(in 2023).
“Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions” – Google