Google Launches AR Beauty Try-On

Google has launched new augmented reality (AR) try-on tools for hair colour and foundation, allowing shoppers to virtually test out different shades before committing to a purchase. The tools are available now in mobile browsers in the US, and will be coming to the Google app and other markets soon.

To use the AR try-on tools, shoppers simply need to search for a hair color or foundation product on Google. If the product is eligible, they will see a “Try on” button next to the product image. Tapping the button will launch the AR experience, which will overlay the product onto the user’s face or hair.

The AR try-on tools are powered by machine learning, and can accurately track the user’s face and hair movements. This allows for a realistic and immersive try-on experience. Shoppers can also adjust the lighting and background of the AR experience to get a better sense of how the product will look in different conditions.

The launch of the AR try-on tools is a significant development for the beauty industry. It is the first time that shoppers have been able to virtually try on hair colour and foundation products at scale. The tools are expected to make it easier for shoppers to find the right products for their needs, and to reduce the number of returns and exchanges.

Benefits of AR try-on tools for hair color and foundation

There are several benefits to using AR try-on tools for hair color and foundation:

  • Convenience: Shoppers can try on different shades of hair color and foundation from the comfort of their own homes.
  • Accuracy: The AR try-on tools are powered by machine learning, and can accurately track the user’s face and hair movements. This allows for a realistic and immersive try-on experience.
  • Reduced returns: Shoppers are more likely to be satisfied with their purchases if they have been able to try them on virtually beforehand. This can lead to a reduction in the number of returns and exchanges.
  • Increased sales: AR try-on tools can help beauty brands to increase sales by making it easier for shoppers to find the right products for their needs.

How to use AR try-on tools for hair colour and foundation

To use AR try-on tools for hair colour and foundation, simply follow these steps:

  1. Search for a hair colour or foundation product on Google.
  2. If the product is eligible, you will see a “Try on” button next to the product image.
  3. Tap the “Try on” button to launch the AR experience.
  4. Position your face or hair in the AR experience.
  5. Tap the different shades of hair colour or foundation to try them on.
  6. Adjust the lighting and background of the AR experience to get a better sense of how the product will look in different conditions.

Conclusion

Google’s new AR try-on tools for hair color and foundation are a significant development for the beauty industry. The tools offer a convenient, accurate, and immersive way for shoppers to try on different products before making a purchase. This is expected to lead to a reduction in returns and exchanges, and to increased sales for beauty brands.

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