Instagram has launched a new feature called Reminder Ads for Stories, which allows businesses to promote upcoming events and launches by sending reminders to users who have opted in to receive them. This is a valuable addition to Instagram’s advertising platform, as it provides businesses with a way to reach their target audiences directly and encourage them to take action.
How Reminder Ads for Stories work
Reminder Ads for Stories work in a similar way to regular Instagram Stories ads, but with one key difference: users must opt in to receive reminders before they can be targeted with these ads. This helps to ensure that users are only receiving reminders for events and launches that they are actually interested in.
To create a Reminder Ad for Stories, businesses will need to use Ads Manager. Once they have created their ad, they will need to select the “Reminder” objective. This will allow them to choose when users will receive their reminders (e.g., the day before, 15 minutes before, or at the start of the event).
Benefits of using Reminder Ads for Stories
There are several benefits to using Reminder Ads for Stories, including:
- Increased reach: Reminder Ads for Stories can help businesses to reach a larger audience by targeting users who have opted in to receive reminders.
- Higher engagement: Reminder Ads for Stories are more likely to engage users than traditional Instagram Stories ads, as they are only shown to users who have expressed an interest in the event or launch being promoted.
- Improved conversion rates: Reminder Ads for Stories can help to improve conversion rates by reminding users about upcoming events and launches at the last minute.
How to use Reminder Ads for Stories effectively
To use Reminder Ads for Stories effectively, businesses should keep the following tips in mind:
- Create compelling ad content: Reminder Ads for Stories should be visually appealing and informative. They should also clearly state the date and time of the event or launch being promoted.
- Target the right audience: Businesses should carefully target their Reminder Ads for Stories to ensure that they are reaching users who are most likely to be interested in the event or launch being promoted.
- Use the right timing: Businesses should choose the right time to send reminders to users. For example, they may want to send a reminder the day before the event or launch, as well as 15 minutes before it starts.
Examples of effective Reminder Ads for Stories
Here are a few examples of effective Reminder Ads for Stories:
- A clothing brand might use a Reminder Ad for Stories to promote an upcoming launch of a new collection. The ad could include a photo of a model wearing one of the new items in the collection, along with the date and time of the launch.
- A restaurant might use a Reminder Ad for Stories to promote a special event, such as a grand opening or a new menu launch. The ad could include a photo of the restaurant’s food or interior, along with the date and time of the event.
- A software company might use a Reminder Ad for Stories to promote a new product launch or a webinar. The ad could include a video demo of the new product or a link to register for the webinar.
Reminder Ads for Stories are a valuable new addition to Instagram’s advertising platform. They can help businesses to reach a wider audience, engage users more effectively, and improve conversion rates.