In a recent guide, Google revealed the ranking systems that they are currently using to determine where a webpage should rank on SERP.
Let’s first understand the difference between Google ranking systems and updates.
The term “update” refers to a one-time change in google’s algorithm. Systems, on the other hand, always run in the background, determining a page’s position in SERP.
How Google Ranks Your Content?
Here are some of the major ranking systems that Google says they use to rank published content:
BERT: BERT (Bidirectional Encoder Representations from Transformers) helps them understand how different combinations of words can express different meanings and intents.
Crisis Information Systems: The purpose of these systems is to provide relevant and accurate information during a crisis, whether personal, regional, national, or international.
Deduplication System: Deduplication systems help Google assess content on similar web pages and identify the one with the most helpful content.
Exact Match Domain Systems: Digital marketers have always wondered if domain name impacts the ranking of their content. While Google uses the domain name to determine the relevancy of the content, they also have systems in place to ensure that the content on these websites is helpful for readers.
Helpful Content Systems: These systems are used to ensure that content written by people for people is ranked over the one written to feed search engines.
Page Experience Systems: These systems analyze page loading speed, mobile friendliness, and other factors that impact user experience when someone visits a webpage.
RankBrain: RankBrain informs the algorithm about how keywords entered by searchers are related to a specific concept. This helps their algorithm deliver relevant content even if it doesn’t contain the exact words the user is searching for.
Spam Detection Systems: These systems help them assess the content that goes against their spam policies.
Reliable Information Systems: Reliable Information Systems help them rank reliable content from authoritative websites on the first page and demote the ones with low-quality and duplicate content.
Site Diversity System: This system helps them make sure that no website dominates the result page for any search query. Unique content from different websites helps users receive helpful information from multiple sources.
Product Review Systems: These systems ensure that the product reviews appearing on search results are original and deliver accurate information.
Passage Ranking System: The passage Ranking System is an AI system that helps them read and understand how different passages/paragraphs are related to each other if they meet the intent of the searcher.
Neural Matching: The AI system helps Google determine if a webpage provides the information a user is looking for based on the context of its content.
Freshness Systems: These systems help Google assess content pieces and find the one with the latest information.
Ultimately, Google aims to provide relevant, helpful, and timely content for every search query. These systems help them execute exactly that.
What You Need To Do As A Digital Marketer….
As a digital marketer, you need to make sure that the content you publish on the web is:
Anything you publish online needs to be written for your readers. Content that is user-friendly is Google-friendly. That’s all you really need to worry about.
To read the complete guide published by Google Search Central, please visit this webpage.
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