Instagram Opens Up Search Ads to Third-Party Platforms

Instagram has recently that third-party platforms will soon be able to create and manage Instagram search ads through the Instagram Marketing API. 

This new capability will allow brands to reach more potential customers who are actively searching for products or services on Instagram.

Advertisers will also be able to track the performance of their search ads through the Instagram Marketing API.

instagram ads search ads placement to marketing APIs

This new capability is a significant development, as it will allow you to reach a wider audience and measure the effectiveness of your advertising campaigns. It will also give them a new way to generate revenue.

Here is what you really need to know about this update:

  • This new capability is available now to all third-party platforms that have been approved to use the Instagram Marketing API.
  • To create a search ad, third-party platforms will need to specify the keywords that they want their ad to appear for. Instagram will then show the ad to users who search for those keywords. Advertisers will also be able to track the performance of their search ads through the Instagram Marketing API.

The new capability offers a number of benefits for both brands and third-party platforms. For brands, it offers a new way to reach a wider audience and measure the effectiveness of their advertising campaigns. For third-party platforms, it offers a new way to generate revenue.

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