First, Instagram has officially added the ability to share comments from any public post or Reel to your IG story. This is a great way to highlight positive comments and start conversations with your followers. Instagram is also experimenting with star sign stickers. These stickers will allow users to share their zodiac sign and personality traits with their followers. This could be a fun way to connect with other users and learn more about each other.
As you can see in the example, Instagram has added a new option to share comments in stories. To do this, simply swipe left on a comment and tap the “Share in Story” button. The comment will then be added to your story as a sticker, which you can place anywhere within the story frame.
This feature is similar to TikTok’s video comment replies option, which was added in 2020. YouTube also has a similar feature for Shorts comments, which was expanded to all public comments in June 2023.
This new feature is a way for Instagram users to interact with comments more easily and share them with their followers. It could also be used to highlight positive comments or start conversations with other users.
The new star sign sticker is a small feature, but it could be a valuable way to spark more engagement on Instagram. Research suggests that star signs are becoming increasingly popular among younger audiences, so this sticker could be a way to connect with this demographic.
The sticker could also be used to start conversations between users. For example, two users who share the same star sign could start a conversation about their zodiac traits or their experiences with astrology.
From a marketing perspective, the comment reply option could be a good way to highlight positive mentions of your brand or products. When a user leaves a positive comment on one of your posts, you can reply to the comment with a thank-you message or a special offer. This will show your appreciation for the user’s engagement and encourage them to continue interacting with your brand.
The comment reply option can also be used to showcase mentions of your products on other posts. If someone leaves a comment about your product on a post that you didn’t create, you can reply to the comment and direct the user to your own page. This will help you to reach a wider audience and promote your products to potential customers.
Overall, the new star sign sticker and comment reply option are both small features, but they could have a big impact on engagement on Instagram. By using these features effectively, businesses can connect with their target audience, build relationships with customers, and promote their products.