LinkedIn, the professional networking platform, has announced a new feature that allows users to send direct messages (DMs) to company pages. This is a significant development that could change the way businesses interact with their customers and prospects on LinkedIn.
In the past, businesses could only communicate with users on LinkedIn through public posts or In Mails, which are paid messages that can be sent to any LinkedIn user. However, DMs offer a more direct and personal way for businesses to connect with users. This could be especially useful for businesses that want to provide customer service, answer questions, or generate leads.
To use the new DM feature, users simply need to click on the “Message” button on a company page. They will then be able to type a message and send it to the page’s administrators. Businesses will receive these messages in their dedicated inbox, where they can respond to them as they see fit.
The new DM feature is currently being rolled out to all LinkedIn users. If you don’t see the “Message” button yet, it may be because you’re not using the latest version of the LinkedIn app. You can update your app by going to the App Store or Google Play Store.
The launch of the DM feature is a sign that LinkedIn is committed to providing businesses with the tools they need to succeed on the platform. This new feature could help businesses to improve their customer service, generate leads, and build stronger relationships with their customers.
Here are some of the benefits of using the new DM feature for businesses:
- Improved customer service: Businesses can use DMs to provide faster and more personalized customer service. This can help to improve customer satisfaction and loyalty.
- Increased lead generation: Businesses can use DMs to generate leads by reaching out to potential customers who have shown interest in their products or services.
- Stronger relationships: Businesses can use DMs to build stronger relationships with their customers by providing them with helpful information and answering their questions.
If you’re a business owner, I encourage you to take advantage of the new DM feature on LinkedIn. It’s a powerful tool that can help you to improve your customer service, generate leads, and build stronger relationships with your customers.