In order to help creators make data-driven decisions, LinkedIn has now added Audience Insights features to their Creator Analytics tab.
What Does This Mean For You?
If you have a creator account on LinkedIn, you can now keep track of your audience growth.
LinkedIn now also offers insight into your audience demographics.
These insights are broken down into the following categories:
- Job Title
- Company – Name & Size
LinkedIn now also allows us to analyze our top-performing posts based on performance and engagement.
Both of these features will help you assess your content strategy and optimize it if necessary.