The latest round of creators to be accepted into X’s ad revenue share program have already started earning big bucks. Some of the app’s top creators have shared screenshots of their first payouts, with some generating tens of thousands of dollars in ad share over the first few months of the year.
This has sparked significant interest in the program, with the X team inundated with requests to join. And after a slight delay in processing, X has now sent out the next round of payments, which has again seen some users getting big payouts from the app.
So, if you’re a creator with a large following on X, you could be the next to make thousands of dollars from posting. All you need to do is apply for the ad revenue share program and start creating engaging content that will attract advertisers.
For years, creators have been tweeting for zero return. But now, X is sharing ad revenue with verified creators based on ads shown to verified users within tweet reply threads.
This is a huge change, and it has the potential to revolutionize the way creators make money on Twitter. It’s no longer just about getting a lot of likes and retweets. Now, creators can also earn money by generating engagement in reply threads.
Of course, this new system does make it difficult to calculate the actual metrics. The impressions are based on ads displayed only to certain users, so you can’t put together any accurate measure of revenue per impression. This means that it’s hard to know exactly how much each creator is getting paid.
But even with these challenges, this new system is a step in the right direction. It’s a way to reward creators for their hard work and to help them make a living from their content. And it’s a sign that Twitter is committed to supporting creators and making the platform a more sustainable place for them to work.
In the first round of payouts, just 40 users made up for almost 10% of the full payout amount. This shows that the program is still very limited, and it’s not clear how many creators will be able to make a significant amount of money from it.
Another concern is that the payout amounts could decline over time. This is what happened at Snapchat, where Spotlight creators saw their payments decrease after the initial hype died down.
If X doesn’t have a sustainable ad revenue share program in place, it could end up disappointing creators and damaging the platform. However, it’s still too early to say for sure whether this will happen.
For now, the ad revenue share program is doing its job in sparking more interest in X. It’s a great opportunity for creators to make money from their content, and it could help to attract more top creators to the platform. But it remains to be seen whether the program will be sustainable in the long term.
