YouTube has confirmed the 1080p Premium rollout beyond the iOS app to web browsers, giving users more ways to access highly engaging videos with superior quality.
Initially reported by 9to5Google, the enhanced resolution amplifies the bitrate of numerous videos rather than augmenting the resolution, often resulting in a more detailed, crisper image with enhanced quality.
YouTube has begun rolling out its 1080p Premium feature with enhanced bitrate to web users. The new option is also available on some TV devices, including non-Android Chromecasts and gaming consoles. However, only YouTube Premium subscribers can actually watch videos in 1080p Premium quality.
The rollout of 1080p Premium is a significant development for content creators. The enhanced video quality will make their content more visually appealing and engaging, which can lead to increased viewership and engagement. This, in turn, can help content creators achieve their marketing and business goals.
YouTube offers guidance on recommended upload quality for content creators. For the best results, content creators should upload videos in 1080p or higher resolution. They should also use a high bitrate to ensure that their videos are of the highest quality possible.