YouTube has announced a new set of analytics features designed to help creators focus on growth. Some users have reported that the upfront comparison data in the YouTube Studio app can be unhelpful or discouraging, especially when their latest videos are not performing as well as they had hoped. As a result, YouTube is now changing the display so that users can collapse the field if they choose.
In addition to the changes to the data display, YouTube is also introducing weekly and monthly channel performance recaps. These recaps will include a gamification element to make analytics more fun and engaging.
The new changes are designed to make YouTube Analytics more helpful and user-friendly for all creators. By giving creators more control over how they view their data, YouTube hopes to help them focus on growth and improvement.
As you can see in this example, the new analytics recaps will offer a more generic overview of key stats, which could help to keep more users engaged, without them having to sift through the data themselves.
The recaps will also include more fun elements to reduce the pressure that some users feel in analysing their performance.
YouTube says that the new analytics features are designed to help creators “understand their audience better, track their progress, and make informed decisions about their content.” The company hopes that the new features will help creators “grow their channels and reach more viewers.”
In addition to the new analytics features, YouTube is also making changes to its Studio Analytics platform to make it easier for creators to use. The company is simplifying the interface, adding new filters, and improving the search functionality.
YouTube says that the changes to Studio Analytics are designed to make it “easier for creators to find the information they need to make informed decisions about their channels.” The company hopes that the changes will “help creators grow their channels and reach more viewers.”
The new analytics features and changes to Studio Analytics are available now to all YouTube creators. To learn more, visit the YouTube Help Center.
Overall, the new analytics features from YouTube can be a valuable tool for creators who are looking to grow their channels. By providing creators with more data and insights, these features can help creators make informed decisions about their content and marketing strategies.