Top 29 Useful AI Tools for Digital Marketing in 2023

It may seem intimidating to enter a period in which Artificial Intelligence is rapidly transforming the landscape of Digital Marketing. But once you understand how it works, it will unlock a sea of possibilities for your business.

Artificial intelligence (AI) can analyse massive amounts of data and give insights for our queries. That makes AI automation tools essential for businesses trying to stay ahead of their competitors.

Users like us can save plenty of time and focus on other important tasks, thanks to AI tools. These tools can efficiently and quickly handle various time-consuming tasks. Additionally, AI is capable of effectively understanding customer behaviour and delivering creatively unique results, leading to increased engagement and conversion rates for your brand.

Before moving on to the list of AI tools for digital marketing, let’s see why AI tools have become so important for a brand’s growth in 2023. 

Importance of AI Tools for Digital Marketing 

You might be wondering why AI tools are becoming such a hot topic these days. Well, there are multiple reasons for it: 

  • Helps to save time and money,
  • Helps to understand and target a relevant audience,
  • Assists in executing and managing campaigns,
  • Multiple functions that increase performance and efficiency
  • Helps improve engagement rates, and more.

Furthermore, there’s an AI tool to manage almost every task now. From optimising website performance to creating visuals and written content for your brand, AI tools can do everything. These tools help you achieve your goals faster than ever before.

Start discovering the potential of the best free AI tools for digital marketing and unlock new possibilities for your business today.

29 Best Free AI Tools for Digital Marketing

Digital marketing might not be an easy task, but you can easily achieve efficiency by using these AI tools for digital marketing.

Check out the tools listed below if you are a content writer, graphic designer, social media manager, digital marketer, or business owner. 

Best AI Tools for Content Writers 

You might already be aware that AI automation tools are now becoming a significant part of the writing process. They help writers create high-quality and engaging content quickly and efficiently. It further allows businesses to drive more engagement, increase ROI, and shape their brand identity.

Using AI tools for digital marketing can also provide you with the following benefits for your content: 

  • Determines the tone of a content piece
  • Assists in keyword research
  • Mimics human communication patterns 
  • Creates plagiarism-free content 
  1. Grammarly 

Just like you, most content writers often struggle with some basic grammatical errors while writing a piece. To make sure that your content is error-free, Grammarly is one of the best free AI tools for digital marketing.

Grammarly is a widely acclaimed AI-driven writing tool designed to enhance the quality of your content effortlessly.

It is known to give real-time insights and helps deliver error-free content by:

  • Keeping a check on spelling errors
  • Analysing and suggesting correct content for grammatical errors 
  • Ensuring the clarity of the content 
  • Providing a neat and clean structure to the sentences 
  1. Quillbot 

Quillbot is the next name on our list of the most trusted AI tools for digital marketing. It can easily reduce half of your writing concerns. You get to tweak your content into multiple new options. 

Quillbot’s powerful language processing capabilities assist you in creating better content by instantly recommending synonyms and rephrasing phrases.

Quillbot offers much more than just that: 

  • Rephrase sentences for free
  • Choose the tone of the content 
  • Get instant synonyms 
  • Create quick summaries
  • Enables plagiarism check for free
  • Allows free grammar check 

If you are hunting for an AI tool to help you create better marketing copies for your next sales campaign, you have landed at the right place!

Copy AI is an innovative tool that has the potential to change the way copywriters work. This AI-powered tool uses natural language processing and machine learning to create engaging and persuasive content. 

As an AI tool for digital marketing, it will help your business grow digitally by creating:

  • Targeted sales copy
  • Ad copies
  • Social media copies
  • High-converting email content 
  1. Textio 

It is a full-time urge to develop effective and efficient content for your digital marketing strategies. But creating a content piece that is free of any social bias and is clear in communication is always a task, isn’t it? Textio is exactly that saviour, providing solutions to these problems!

Imagine if you could use an AI tool to analyse your text as you write it and provide real-time suggestions. Isn’t it going to be a game changer for you in your digital marketing journey? 

See what else Textio can do:

  • Analyses and removes any bias in the language 
  • Gives multiple suggestions for reader-friendly text 
  • Clarifies overall communication 
  1. Writesonic

You know just how important it is for content writers to provide high-quality content that resonates with their audience. But what if your creative juices run dry or you need more time? Writesonic is an AI automation tool that helps with just that. 

It generates high-quality material at breakneck speed using powerful machine-learning techniques. Whether you need assistance creating a captivating headline, a product description, or an entire blog, this AI tool is capable of doing each task rapidly and efficiently. 

See what else Writesonic has in store for you: 

  • Create fresh and engaging copies
  • Analyze keyword density
  • Incorporate relevant keywords into your content
  • Draft emails for marketing campaigns
  • Rephrase sentences and fix grammatical errors 

Best AI Tools for Video Creation 

Being active social media users in 2023, we like to consume content that is quick and engaging. Videos are one way to create short, precise, quirky, and engaging content for your audience. Brands are also using videos as a medium to grow their businesses. And this urgency gave rise to multiple video creation AI tools for marketing purposes.

AI automation tools for video creation offer a solution by automating tasks such as editing, captioning, and voiceovers, thereby speeding the video creation process.

Let us take you through a quick list of some useful AI tools that will help you level up your game in digital marketing and video creation.

  1. Lumen 5

If you’re someone who’s still getting the hang of video editing, you probably understand that it’s not exactly a walk in the park. But imagine having a tool that can automate all the hard parts of creating a video.

Well, that’s exactly what this AI tool for digital marketing is capable of doing. It’s designed to streamline your operations and help you create stunning, professional-looking videos with ease.

See what all you get with Lumen5:

  • Budget-friendly and saves time 
  • Text interpretation for automatic image selection 
  • No prior knowledge required 
  • Easy to use drag and drop interface 
  1. Renderforest

If you’re looking to grow your business in 2023 using videos that sell, then you’ve landed at the right place. Creating high-quality videos can be a time-consuming, expensive, and demanding task. That’s where this reliable AI tool comes in handy. 

Renderforest is a specially designed AI automation tool that offers more than you can imagine when it comes to creating videos. 

It helps you create high-quality, engaging videos by offering:

– A wide range of templates that suit your needs and style

– An intuitive and efficient user interface 

– Services to develop logos, printables, and more 

What makes Renderforest truly unique?
Well, besides being an excellent video creation tool powered by artificial intelligence, it goes above and beyond by helping you create websites too! With Renderforest, you get an all-in-one solution for all your digital marketing needs, making it a comprehensive platform that simplifies your workflow.

  1. Biteable 

Digital marketers are always on their never-ending hunt for that perfect ad video. 

Biteable is one such platform where your hunt ends! It is an extremely useful AI tool with an efficient and user-friendly interface that lets you create engaging video ads. Best part? It further helps your business generate leads and drive traffic. 

With this useful AI tool for social media marketing, you can easily create eye-catching animations, ad videos, social media content, and much more.

Biteable also offers the following benefits to you:

  • Converts texts to videos
  • Wide range of customization options 
  • Cloud-based, access anytime and anywhere 
  • Affordable and easy-to-use 
  1. Animoto 

Say goodbye to complicated software and hello to simple video editing with Animoto. This AI-powered platform has an easy drag-and-drop interface that helps you create professional videos.

Animoto allows you to express your creativity without the fuss of putting in money and time. With this seamless visual storytelling tool, you’ll be able to engage with your audience like never before and level up your digital marketing game. But what else does it offer? Let’s check: 

  • Integration with third-party tools 
  • Free and easy-to-use interface 
  • Multiple templates to choose from

Best AI Tools for Social Media Marketers

Life in 2023 is pretty much interrelated with social media, isn’t it? As Social Media Managers and Marketers, you’re no strangers to the day-to-day challenges that come with the job. And, let’s face it, time is always playing tricks on us, which makes staying on top of all the responsibilities appear difficult.

And even after all the struggles, what is the result? Unfinished tasks and the constant dance with our laptops, attempting to get things done around the clock. ugh!

But hey, the answer to all your issues is pretty simple: AI Automation Tools. First let’s know why you even need these AI tools:  

  • Helps to increase engagement 
  • Assists you in your tasks 
  • Saves time and energy 
  • Easy to use and cost-effective

Here, we’ve also curated a list of the best free ai tools for digital marketing that are going to make your job much easier!

  1. Chat GPT

Social media managers are always on the lookout for methods and tools to improve their productivity and efficiency. One such technology that is gaining popularity is chat GPT, which stands for “Chat Generative Pre-trained Transformer.”

It has recently become one of the most popular AI tools for digital marketing, and the advantages explain why. One of the most beneficial aspects of using Chat GPT is that it can help you brainstorm ideas when you are experiencing a creativity block. 

Dive into the ocean of benefits that ChatGPT brings to your digital marketing strategies:

  • Research almost anything and everything instantly
  • Get unique and personalised results based on your inputs
  • Automatically improves responses over time, based on prior conversations
  • Reduces your workload

Not only social media managers, content writers and digital marketers have been reaping the many benefits of this trendy AI tool.

  1. Voila

Social media is all about content, now imagine having an AI tool that can assist you in creating high-quality content in real time. Voila is one such AI tool for social media marketing that saves your time and adds to your creativity. 

It is much more similar to ChatGPT but Voila can be used as a browser assistant too. It also gives efficient results every time. Isn’t it exactly what you were looking for? So stop worrying about the content anymore, let AI take care of it!

  1. Tweet  Hunter 

As you know, tweets have the potential to take your social media strategy to new heights. But let’s be honest, creating tweets regularly can be quite a time-consuming task. And it gets even trickier when you’re trying to keep up with all those trendy topics on Twitter!

If you’re not staying active on the platform, your brand’s visibility will be almost negligible. And you don’t want that because it means missing out on a lot of potential queries, clients, or even sales. You definitely don’t want to let those slip through your fingers!

That is when an AI-powered Tweet Hunter comes in handy! It offers: 

– High-quality tweets customised well for your brand

– Help in the scheduling of tweets

– Management of time and energy

  1.  AI Social Bio

One important component of any social media strategy is the social media bio. It’s the entry point for them to learn about your services and what your brand stands for. Failure to effectively convey this communication can have a direct influence on your brand’s reach and engagement, so getting it right is important.

Having an AI tool for digital marketing that can effortlessly build appealing bios for your social media profiles would be convenient. While some bios may resonate with your target audience, some may not. However, with an AI bio generator at your fingertips, you can put your worries to rest. 

With a few modifications, you’ll have a bio that accurately represents your business and engages your audience. So, why wait? Give it a go and watch your social media presence grow. 

  1. Yepic AI

Have you heard about Yepic AI before? It’s an excellent AI tool for marketing that can take your videos to the next level. Trust me, you’ll be able to reach nearly any target and develop some engaging campaigns with its multiple useful features.

Let’s take a look at what you can achieve by using Yepic AI: 

  • Royalty-free videos 
  • Create avatars using images for a more personalised touch
  • Video production in real-time 
  • Dub videos in a variety of languages
  • Automated workflow 

So, whether you want to make engaging videos, interact successfully with international teams, or automate your marketing workflow, Yepic AI has got you covered. It’s a wonderful AI tool that can significantly improve your marketing efforts.

Best AI Tools for Data Visualisation 

Businesses in 2023 are dealing with a wave of data regularly. It’s becoming more and more challenging to derive useful insights from this amount of information. That’s when AI tools for Data Visualisation come in handy!

Whether you choose simplicity or desire sophistication, there is an AI tool out there just for you. Unlock the power of a data genius at your fingertips with them. 

In this blog, we’ll look at some of the most effective AI tools for digital marketing that may assist you with data visualisation. 

  1. Datawrapper AI 

If you lack technical skills as a digital marketer, you understand how difficult it is to develop visually appealing and meaningful graphs and charts. That’s where an AI automation tool can help. 

If you want to improve your data presentation skills, Datawrapper AI is the ideal AI tool for marketing purposes because it provides a wide choice of practical options.

Datawrapper AI is a great tool for you to incorporate while strategizing as it offers multiple benefits:

– Gives clear visual presentation  

– Efficient and simple to use 

– Create graphs, pie charts, maps, tables, and more

  1. RawGraphs

How overwhelming it can be to handle loads of data and information, right? But what if I told you there’s an excellent tool that can keep everything organised?

Let us introduce you to RawGraphs, an ultimate AI tool for digital marketing. It’s like having a know-it-all business partner who helps you create appealing and engaging visualisations.

With RawGraphs, you can easily whip up graphs, charts, and more to keep your data well-organised and super-presentable. It’s a game-changer for staying on top of your digital marketing game!

But, the benefits do not stop here; it offers more than just that: 

  • Create everything from simple to complex charts
  • Easy-to-use interface 
  • Keeps your data safe 
  • Online courses and tutorials for beginners 

  1. Google Charts

Are you also fumbling through multiple documents during client meetings? With an AI tool as powerful as Google Charts you don’t have to be worried about your important client meetings anymore.

Impress your clients with a well-organised and visually appealing digital marketing strategy. And the best part is, it is not a complicated tool to use!

This fantastic AI tool for marketing offers a variety of benefits to users:

  • Efficient integration with other Google products (sheets, drive, and analytics)
  • Variety of customizable templates
  • Visually appealing and screen-responsive designs
  • Free of cost  
  • Connect with data in real-time
  1. Highcharts

Instead of spending hours trying to manage and efficiently display your data, try out this best free ai tool for digital marketing. 

Highcharts is a game-changing JavaScript toolkit that enables developers to easily create compelling and dynamic charts and more. As a developer, you can present complex data in a simple and compelling way.

Best AI Chatbots in 2023

Artificial intelligence is increasingly becoming a support system for many in the world of Digital Marketing. And AI-powered Chatbots are one of the most popular AI applications. They have completely transformed customer service.

A company receives numerous inquiries daily that exceeds its capacity for human response. That’s when chatbots come in handy! But the question is, why should we rely on chatbots? The solutions are quite straightforward! 

  • It can mimic human responses
  • Quick and personalised responses 24*7
  • Automatically learns responses based on prior conversations 
  • Saves time and costs

Your hunt for useful AI tools for marketing that can help you in customer support ends here. Go through this list of Best AI Chatbots to get started today.

  1. Dialogflow by Google 

Dialogflow by Google is one of the best free AI tools for digital marketing when it comes to building chatbots for your apps and websites. This tool understands user questions and provides suitable responses by utilising natural language processing and machine learning methods.

It provides a user-friendly interface to help businesses make the most use of it. See what all you get: 

  • Multiple templates that can be altered
  • Integrate with multiple external resources
  • Implement it easily on your app or website 
  • Natural conversation experience
  1. Botpress

Do you want to improve your digital marketing efforts as well? Then say goodbye to traditional chatbot limits and hello to Botpress, the ultimate AI tool for digital marketing success.

This AI tool makes it easier to create a human-like chatbot. Using GPT-like services, this powerful application effortlessly handles all of your customer conversations. Botpress has you covered for general inquiries as well as particular service-related inquiries.

Other than that, Botpress offers the following benefits to its users: 

  • Customisable responses
  • Caters to your consumers’ preferred languages
  • Ensures a consistent experience
  • Develops itself with each discussion

Looking to boost your customer service and engagement? is here, an incredible AI chatbot tool that is revolutionising the world of digital marketing. With this tool, businesses can effortlessly create custom chatbots capable of handling various tasks, from answering frequently asked questions to scheduling appointments and much more.

One major advantage of this tool is its remarkable time and resource-saving ability. Instead of having your employees spend countless hours on mundane tasks, this tool frees them up to concentrate on more strategic initiatives that can propel business growth.

  1. Chatfuel 

Chatfuel is a popular AI tool for digital marketing that is perfect for your e-commerce business. It carries out successful and effective WhatsApp communications alongside other social media platforms.

Chatfuel can turn into a game-changer for your business. Here’s how: 

  • Lets you automate customer service tasks
  • Allows you to engage with customers in real-time
  • Get personalised responses based on user’s behaviour
  • Allows data protection

Best AI Tools for Image Recognition

Images are everywhere in this digital age. They are the first things we come into contact with in our daily lives. As a result, images play an important part in developing a marketing strategy.

But how can you know what kind of visuals your target audience might wish to see? AI Image Recognition Tools cater to that question.

Image recognition has become a popular AI tool for digital marketing for the following reasons:

  • Get insights into customer behaviour and preferences 
  • Real-time tracking of brand logos 
  • Label images with meta tags
  • Image research based on meta tags 

Let’s dive right into learning about AI Automation Tools for Image Recognition so you can level up your game in digital marketing and save time!

  1. Google Cloud Vision API

An AI tool for digital marketing that allows you to analyse and label images quickly and with ease. How convenient that is going to be, right?

This AI technology uses machine learning models to recognise objects, faces, and text within images, making it a much-needed tool for your business. Now can improve your visual content with ease. 

But, why use the Google Cloud Vision API for Image Recognition?  

  • It helps to extract image metadata.
  • It spins up new video and image analytics applications in minutes. 
  • It trains machine-learning models that classify images using AutoML or custom models.
  • It can detect objects and read handwriting.
  • It can easily be integrated with BigQuery, Cloud Functions, and your cameras to enable an end-to-end journey.
  • It also enables (OCR) optical character recognition.

  1. OpenCV

Image Recognition is changing the way businesses interact with their clients. And when paired with AI, it has the potential to be the ultimate game changer for your business! 

OpenCV is one such AI technology for digital marketing that stands for “Open Source Computer Vision.” It is a library that helps developers create image and video recognition apps. You get to automate operations by integrating facial recognition, object detection, and other features into existing programmes. 

OpenCV will undoubtedly come in handy for creating powerful AI-powered solutions for digital marketers looking to get the best results.

  1. Imagga

As digital marketers, we are all aware that images play an important part in engaging our target audience. However, with so much visual content available, manually curating and tagging it all might be difficult. This is when Imagga enters the picture!

Imagga is an AI-powered recognition tool that makes it simple to organise, analyse, and optimise your photographs. Imagga can help you automate your tagging process or extract valuable insights from your visual content. It can recognise hundreds of items, scenes, colours, and even emotions within an image. 

Best Virtual Assistant AI Tools for Digital Marketing 

With the quick evolution of technology and the growing competition in the market today, virtual assistance tools have become crucial for businesses trying to keep up with industry trends.

But why should one rely on these tools when there are other effective AI tools for digital marketing available? Let’s find out why!

  • Automation of repetitive tasks
  • Gives valuable insights into customer behaviour 
  • Streamlining operations
  • Reduces costs and time-effective 
  • Assists in the collection of data, content creation, and more.

Enhance your productivity and work smart with these useful and cool AI tools for marketing.

  1. Braina

Time and efficiency are super important if you wish to become a successful Digital marketer. That’s why virtual assistants and AI tools are a must for you.

One such cool AI tool for digital marketing is Braina. It uses artificial intelligence to help with a bunch of tasks, like setting reminders, scheduling appointments, and providing info on different topics through its efficient voice recognition feature.

Braina is like your own virtual assistant that saves you time by taking care of boring admin stuff. This lets you focus on making big decisions for your digital marketing strategies without getting stuck in tedious responsibilities. Adding Braina to your digital marketing strategy can boost productivity, efficiency, and profitability for any business trying to stay ahead in this competitive world.

  1. Replika

The fast-paced culture of the digital era can at times lead to mental health issues. While we are focused on the results, we neglect our mental health.

Replika is an AI tool that is more than just a virtual assistant; it is a virtual companion. Replika can be used for a variety of purposes, including psychological counselling and simply having someone to talk to. Its natural language processing abilities enable it to recognise and respond to human emotions. 

This platform is employed as an AI tool for digital marketing in addition to being a companion. Businesses can efficiently use this technology for customer care and support operations because of its ability to engage with clients via messaging platforms.

  1. Rulai 

An AI tool that provides businesses with an efficient way of managing customer interactions, sounds like a must-have, right? – with its advanced natural language processing and machine learning capabilities can easily understand the customer’s intent and provide personalised responses in real-time.

Some of the benefits of using for your business are listed below: 

  • Increases your efficiency 
  • Handling multiple conversations at once 
  • Automate repetitive tasks
  • Learns from prior conversations, and much more.

Including in your digital marketing strategy provides several benefits for your clients as well as your business processes. 

  1. Sound Hound

Are you tired of typing queries into your device? With Soundhound, an AI-powered voice recognition tool, you can now interact with your device using natural language processing. 

But that’s not all! Soundhound offers several benefits for marketers. As an AI Tool for digital marketing, Soundhound helps you optimize your content for voice search, ensuring that your website stays ahead of others.

Another incredible feature of Soundhound is its ability to enhance customer engagement. By analyzing user preferences and previous interactions, it provides personalised recommendations. Marketers can leverage this functionality to create targeted campaigns that cater specifically to their audience’s interests, resulting in higher customer engagement.

When it comes to your digital marketing journey, our curated list of useful AI tools ensures a smooth user experience. By utilising these tools effectively, you’ll notice excellent results and significant growth. Just remember to give yourself enough time to get used to each tool and be prepared to be amazed by their magic. !


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