Google Expands Social Media Integration for Businesses

Google recently announced that it is expanding access to social media links in business listings. This means that businesses can now add links to their social media profiles directly within their Google Business profile. This is a great change for businesses, as it will make it easier for customers to find and connect with them on social media.

Benefits of social media integration for businesses

There are many benefits to social media integration for businesses. Social media can help businesses to:

  • Increase brand awareness
  • Connect with potential and existing customers
  • Promote products and services
  • Build relationships with customers
  • Get feedback from customers
  • Drive traffic to their website

How to add social media links to your Google Business profile

To add social media links to your Google Business profile, follow these steps:

  1. Go to your Google Business profile.
  2. Click on the “Info” tab.
  3. Scroll down to the “Social media” section.
  4. Click on the “Add” button.
  5. Select the social media platform you want to add a link to.
  6. Enter the URL of your social media profile.
  7. Click on the “Save” button.

You can add up to one link per social media platform.

Tips for using social media to promote your business

Here are a few tips for using social media to promote your business:

  • Be active and consistent. Post regularly on social media and engage with your followers.
  • Share high-quality content. Your content should be informative, engaging, and relevant to your target audience.
  • Use relevant hashtags. Hashtags are a great way to get your content seen by more people.
  • Run social media contests and giveaways. Contests and giveaways are a great way to engage your followers and attract new ones.
  • Promote your social media presence on your website and other marketing materials.


Google’s expansion of social media integration for businesses is a great opportunity for businesses to connect with customers on social media and promote their social media presence. By adding social media links to their Google Business profile, businesses can make it easier for customers to find them on social media and learn more about their products and services.


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