Instagram Announces New Tools For Reels

Instagram has now announced new tools to help creators hop on new trends & create engaging reels to capture their audience’s attention.

Firstly, they are adding a new discovery feature to help you find trending audios & hashtags for your reels.

You will be able to figure out which audios are driving the most engagement.

This will not only help you be inspired by the content that’s actually working on Instagram, but it will also help you maximize your reach by selecting the right audio for your content.

Image Source: Instagram

You will be able to access this feature directly from your dashboard.

Next, Instagram is also adding new creative tools to the video composer screen. This is basically like Instagram’s own CapCut(TikTok’s famous app for editing videos). This particular update will not only help you create reels that stand out, but it will also help you engage with your target audience with stickers, text & GIFs in your reels.

Instagram will also share insights into the performance of your reels.

You will now be able to see the average watch time & total watch time of your reels.

You will also receive notifications for the followers you gain from your reels.

As the consumption of short-form content increases, Instagram will continue to encourage creators to make reel content that readers not only like & consume, but share with their friends & family. These new updates will not only help you strategize your reels but will also simplify the creation process.

According to Instagram, “Creators like you inspire people and shape everyday culture. We’re committed to building more products to help you grow and thrive on Instagram, and today’s updates are just a few of the ways we’re investing in your success.


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