Instagram Reveals How to Ranks Posts in Feed, Reels, and Stories

Instagram chief Adam Mosseri has published a new guide on how the platform’s ranking algorithms work. The guide, which is available on Instagram’s blog, provides an overview of how content is prioritized in the main feed, Stories, and Reels.

Mosseri’s guide is an attempt to be more transparent about how Instagram’s algorithms work. He also hopes to dispel some of the rumours that have circulated about the platform’s reach.

In the guide, Mosseri explains that Instagram’s algorithms are designed to show users content that they are most likely to be interested in. This includes factors such as the user’s past activity, the content’s popularity, and the relationship between the user and the poster.

Overall, Mosseri’s guide is a helpful resource for anyone who wants to understand how Instagram’s ranking algorithms work. It can help users to create content that is more likely to be seen by their target audience.

Mosseri explained that the main feed algorithm takes into account a variety of factors, including:

  • The accounts you follow
  • The posts you’ve liked and commented on
  • The posts that have been popular with other users
  • The type of content you’re most likely to be interested in

The main feed algorithm is constantly being updated, and Mosseri said that Instagram is always looking for ways to improve it.

If you want to make sure that your posts are seen by more people in the main feed, there are a few things you can do. First, make sure that you’re posting high-quality content that is relevant to your audience. Second, interact with other users by liking, commenting, and following their accounts. Third, use relevant hashtags to help people find your content.


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