LinkedIn has announced new ad performance measurement updates that will help advertisers better track the results of their campaigns. The updates include a new Conversions API, enhanced reporting capabilities, and improved cross-platform measurement.
New Conversions API
The new Conversions API allows advertisers to connect their LinkedIn ad data with their own customer data. This will give advertisers a more holistic view of how their LinkedIn ads are performing and will help them to better attribute conversions to their campaigns.
Enhanced Reporting Capabilities
LinkedIn has also enhanced its reporting capabilities. Advertisers will now be able to see more granular data about their campaigns, such as the number of website visitors that were generated by their ads. This data will help advertisers to identify which ad creatives and targeting options are most effective.
Improved Cross-Platform Measurement
LinkedIn has also improved its cross-platform measurement capabilities. Advertisers will now be able to see how their LinkedIn ads are performing alongside their ads on other platforms, such as Google and Facebook. This will help advertisers to get a better sense of the overall impact of their digital advertising campaigns.
Benefits of the New Updates
The new ad performance measurement updates from LinkedIn offer a number of benefits to advertisers:
- Improved campaign performance: Advertisers will be able to better track the results of their campaigns and identify which ad creatives and targeting options are most effective.
- Increased ROI: Advertisers will be able to get a better ROI on their ad spend by optimizing their campaigns based on the new data.
- Improved attribution: Advertisers will be able to better attribute conversions to their LinkedIn ads.
- Enhanced cross-platform measurement: Advertisers will be able to see how their LinkedIn ads are performing alongside their ads on other platforms.
Overall, the new ad performance measurement updates from LinkedIn are a valuable tool for advertisers who want to get more out of their LinkedIn ad campaigns.
In addition to the new updates, LinkedIn also offers a number of other resources to help advertisers measure the results of their campaigns. These resources include:
- The LinkedIn Marketing Solutions blog: This blog provides a wealth of information on LinkedIn advertising, including tips on how to measure campaign performance.
- The LinkedIn Marketing Solutions Help Center: This resource center provides answers to common questions about LinkedIn advertising, including how to measure campaign performance.
- LinkedIn Marketing Solutions webinars: LinkedIn regularly hosts webinars on a variety of topics related to LinkedIn advertising, including how to measure campaign performance.
Advertisers can also contact the LinkedIn Marketing Solutions team for help with measuring the results of their campaigns.
