Meta’s New Monetization Tools Give Creators More Control

Meta, the parent company of Facebook and Instagram, has announced a number of new features that are designed to make it easier for creators to monetize their content.

The first feature is Reels Bonuses,it will pay creators who create popular Reels. The amount of money that creators earn will be based on a number of factors, including the number of views, likes, and shares that their Reels receive.

The next feature is Brand Collabs Manager, which will make it easier for creators to find and work with brands. The tool will allow creators to browse and apply for brand deals, and it will also provide creators with information about the brands that are interested in working with them.

The last feature is Creator Marketplace, which will allow creators to sell their product and services directly to their fans. The marketplace will allow creators to set their own prices and terms, and it will also provide creators with tools to track their sales and revenue.

These new features are a significant investment by Meta in the creator community. By making it easier for creators to monetize their content, Meta is helping to ensure that creators can continue to create high-quality content that their fans love.

Finally, Meta’s also updating its monetization options for Facebook creators.

The Performance Bonus Program enables creators to earn on the basis of interactions with public Facebook posts, excluding Reels and Stories. The program is currently invite-only, and more creators will now be invited into the scheme, as Meta looks to drive more incentive for engagement.

It will enable more creators to make money from their content, especially those just starting out, while it’s also launching a limited test that will enable select creators to monetize Reels that include licensed music from the Facebook Audio Library.

There’s a heap for creators to consider here, as Meta looks to sweeten its deal to get more popular stars on its side, by luring them away from other platforms that may offer lesser revenue generation options.

YouTube has also launched a similar push this week, in lowering its thresholds for creators to monetize their content, which may have been sparked by recent rumblings among TikTok and Twitch creators sparked by changes to their creator monetization policies.


Meta’s new features are a great opportunity for creators to earn money from their content. If you’re a creator who wants to start monetizing your content, be sure to take advantage of these new features.


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