Frequency capping has gained increased attention as more people watch YouTube, particularly on their home TVs. This is because viewing the same advertisement repeatedly is grating and can harm a brand’s reputation and impact.
There will now be more ways for advertisers to regulate how frequently their advertisements are seen to individual users according to Google’s announcement that it is adding new frequency control options to YouTube campaigns. Advertisers will have the option to choose a weekly frequency objective under the new procedure, which will allow YouTube’s systems to optimise for the most possible unique reach at the chosen rate.
It might be a helpful addition to your plans and a fantastic approach to keep brand awareness high without going too far.