Since UA will be sunsetting in July 2023, Google is ready to delight users with a new landing page experience report.
The biggest advantage of GA4 is that it can track events on a webpage, and not just detect screen views and page loads. Earlier, marketers had to create a custom report to see if a landing page is working. Now, GA4 has a built-in report in the Engagement session.
📢 GA4 has finally released a built in Landing Page report! 🎉— Krista Seiden (@kristaseiden) December 15, 2022
You no longer have to create your own, BUT, you can still edit this new built in report to make it even more useful to your organization.
Here's a few quick steps to make this report even better 👇 pic.twitter.com/kao6PwSv28
This report tracks the following metrics:
- New users
- Average engagement time
You can select custom metrics in the new landing page report.
The best feature of GA4 is that it doesn’t collect or store IP addresses. This will help you assure your customers of data protection and their privacy.
Source: SEO Journal