GA4 Rolls Out The Landing Page Reports

Since UA will be sunsetting in July 2023, Google is ready to delight users with a new landing page experience report.

The biggest advantage of GA4 is that it can track events on a webpage, and not just detect screen views and page loads. Earlier, marketers had to create a custom report to see if a landing page is working. Now, GA4 has a built-in report in the Engagement session.

This report tracks the following metrics:

  2. New users
  3. Average engagement time
  4. Conversion
  5. Revenue

You can select custom metrics in the new landing page report.

The best feature of GA4 is that it doesnโ€™t collect or store IP addresses. This will help you assure your customers of data protection and their privacy.

Source: SEO Journal


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