Google Reveals That Linking To A Single Merchant Can Impact The Ranking Of Your Product Review

Google’s Developer Advocate Alan Kent has revealed linking to a single seller in your product reviews can prevent your article from ranking on Google.

This means that blogs that link to multiple vendors will get a slight boost in ranking on Google. However, the overall quality of content ultimately determines a website’s position on the Search Engine Results Page(SERP).

What Is The Best Way To Write Product Reviews On Google?

According to Google, these are the best practices you should follow to write killer your product reviews:

what makes a good product review
  1. Conduct original research before writing your review.
  2. Follow Google’s EEAT guidelines.
  3. Include similar products in your reviews and explain why you think it stands out against its competitors.
  4. Talk about the evolution of the product(from when it was first launched).
  5. Go beyond the product description.
  6. Paint a realistic picture in your audience’s eyes. Include the benefits and the shortcomings of the product.
  7. Give people the choice to buy from the seller they feel comfortable with. Include links to multiple vendors.
  8. Share your first-hand experience of using the product.
  9. Don’t forget to add a no-follow or sponsored attribute to your links if they are affiliate links and you plan to earn a commission from the sale.

In short, make your reviews as helpful to readers as possible.

What ultimately matters in Google’s eye is that you deliver quality content and helpful advice to readers. Never forget to address your audience’s pain points in your reviews. Be very clear about how the product will help them and why they need to invest in it.


Related articles

Instagram Adds Live Streams for Close Friends Only

Sharing live moments on Instagram Live is a great...

Meta Tests AI-Generated Reels Variations

Calling all content creators! Meta is shaking things up...

Meta uses AI to boost brand engagement in DMs

Gone are the days of shouting into the void...

YouTube testing Google Lens search for videos

Struggling to find the perfect video with a text...

Instagram Tests New Tool to Help Brands Find Influencers

The world of influencer marketing is booming, and Instagram...


Please enter your comment!
Please enter your name here