In an attempt to promote transparency on the platform, Twitter has now made tweet view counts public.
Earlier, this was only possible for videos.
This will help marketers realize if a particular content idea is working.
It will also help you identify genuine influencers in your niche.
According to Elon Musk, this move will make Twitter more alive and encourage more users to join the platform.
This will also help brands track their inactive users and make a data-driven content strategy to boost their engagement.
This is just one of the many updates Twitter is currently in the process of rolling out.
Check out some of the many updates Twitter has announced in the last month: